If you run a WordPress website, you’ve probably heard about “robots.txt.” Many people ignore this file, but the truth is that robots.txt is an important part of SEO. This file guides search engines about which pages to crawl and which ones to avoid. If robots.txt is not properly configured, Google may not crawl your site correctly, which can affect rankings.
Robots.txt for WordPress
In this blog, we’ll understand what robots.txt is, how to create it in WordPress, the best recommended settings, and common mistakes to avoid.
What Is Robots.txt?
Robots.txt is a simple text file located in your website’s root folder. It gives instructions to search engine bots like Googlebot and Bingbot.
It tells bots:
- -Which pages to crawl
- -Which pages to avoid
- -Which sections to restrict
- -Where the sitemap is located
In simple words:
Robots.txt is your website’s traffic controller for search engines.
Why Robots.txt Is Important for WordPress
If you care about SEO, ignoring robots.txt can be a mistake. This file protects your website and helps Google crawl it correctly.
Benefits:
- Improved crawling
- Prevents duplicate pages from being crawled
- Hides sensitive folders (like wp-admin)
- Reduces server load
- Maintains stable SEO performance
How to Check Robots.txt in WordPress
Just add /robots.txt at the end of your site URL:
https://yourwebsite.com/robots.txt
If WordPress doesn’t generate it automatically, you can create one manually.
How to Create Robots.txt in WordPress
There are 3 simple ways:
- Yoast SEO Plugin
- Dashboard → SEO → Tools → File Editor
- Create or edit robots.txt
- Rank Math Plugin
- Rank Math → General Settings → Edit robots.txt
- Manually Using File Manager
- Go to cPanel → File Manager
- Open public_html
- Create robots.txt file
- Add your content and save
Recommended Robots.txt for WordPress
Below is a Google-friendly robots.txt that works for most WordPress websites:
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Sitemap: https://yourwebsite.com/sitemap.xml
Explanation:
- User-agent: * → Rules apply to all bots
- Disallow: /wp-admin/ → Prevents admin area from being crawled
- Allow: admin-ajax.php → Allows important AJAX functionality
- Sitemap → Helps Google quickly find all pages
Common Robots.txt Mistakes to Avoid
-
Blocking the Entire Site
Many people accidentally add:
User-agent: *
Disallow: /
This completely stops Google from crawling your whole website. Result: zero rankings.
-
Blocking Important Folders
Beginners often block /wp-content/, which contains images, CSS, and JS. Blocking this breaks crawling.
-
Creating Multiple Robots.txt Files
There should only be ONE robots.txt file. Multiple versions cause errors.
SEO Tips for Optimizing Robots.txt (2025)
- Always add your sitemap
- Don’t block unnecessary folders
- Use robots.txt to improve crawl budget
- Keep the file simple and clean
Impact of Robots.txt on SEO
Robots.txt is not a direct ranking factor, but it improves crawling, indexing speed, website performance, and reduces duplicate issues—indirectly improving rankings.
How to Test Robots.txt
Use Google Search Console → Crawl → Robots.txt Tester
Here you can:
- Check errors
- See blocked URLs
- Verify allowed/disallowed pages
Robots.txt vs .htaccess – What’s the Difference?
- Robots.txt gives instructions to bots
- .htaccess controls server and security rules
Both serve different purposes.
Conclusion
Robots.txt is a small but powerful file that plays an important role in technical SEO. If configured correctly, it helps search engines crawl your site better and improves website performance. Use the recommended file above for best results.
